About / Bio Safi Graauw (1988) believes film I meant to be impactful. Creating films that aren’t in line with our expectations and adding to a positive narratives to society. It should document the exceptional, introduce a new perspective – and, who knows, make a change along the way. Therefore, he sees himself as a vehicle that helps to get stories out there that add something positive to the world.
His purpose-led way of working is rooted in his master’s degree. While studying Earth Sciences, Safi noticed how important messages got lost in incomprehensible academic lingo and scientific jargon. Why not opt for language everyone could fathom, so that crucial information would actually reach and be understood by more people?
As a self-taught director, he uses pop culture as a carrier for environmental and social stories in both commercial work and fiction. Led by his beliefs, Safi doesn’t work from aesthetic, medium or form. The message is leading. And all the rest should serve that story. For every project, Safi starts with searching for the best form to get the point across to his audience. Finding a unique vibe and narrative every time.
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